For professional services, tech and B2B firms
Your next clients are already trusting someone else. We make the introduction.
How it works
We find the partners who already have your buyers' trust, show you how each partnership should work, and make the introductions, so your team can focus on closing.
Identify
Score
Approve
Introduce
Engage
Qualify
Optimize
Takes partners from strategic fit to qualified opportunity: identification, prioritization, targeted activation and ongoing refinement.
See how we think about it: Partner-led growth for B2B: how to find referral partners who actually send deals
Personalized, warm outreach written for each introduction.
Subject: A quick intro worth your time
Hi [First name], given your work with [audience], I think a conversation with [Partner] could be valuable for both teams…
Illustrative
How we pick the right partners. Our team leads every shortlist; FitScore makes the matching precise against your ideal partner profile.
Illustrative
Why us
A marketplace of 12,000+ professionals across professional services, technology, and the firms that advise business owners. Built over more than a decade, and growing every week. These are people your buyers already trust, and who already refer work to one another.
Our people make the introductions. Cyrano is the platform that organizes the work.
EXAMPLE PARTNERSHIPS · ILLUSTRATIVE, NOT CLIENT RESULTS
Law firm + CPA / wealth manager
A law firm and a CPA or wealth manager often advise the same owners at moments like a sale, a succession, or a dispute. Each can introduce the other when the client already trusts one of them.
Commercial insurance + fractional CFO
A broker and a fractional CFO often sit with the same owners, so each can introduce the other when coverage, cash flow, or a new risk comes up.
HR tech / HCM + PEO
An HCM platform and a PEO often serve the same employers in different ways. Each can introduce the other when a client needs what they don't offer.
A meeting counts if it's booked within 30 days of a Hollyn Laine introduction. A reschedule counts if the new date is within 30 days of the original. A no-show or cancellation that isn't rebooked within 7 days doesn't count, and we'll work to replace it that month. There is no rollover. Every tier is a 90-day commitment, then month-to-month.
Cyrano is a partner introduction service and platform from Hollyn Laine. We work with CROs, heads of partnerships, and founders at professional services, tech and B2B firms who want more of their growth to come through partners.
Our marketplace connects professional services firms, technology companies, B2B firms, and the advisors business owners already trust — including CPA and wealth managers, fractional CFOs, and commercial insurance brokers. HR tech / HCM and PEOs are one example of how partners serving the same buyers can introduce each other.
Product tour
A 2-minute quick look at the Cyrano platform. Everything shown uses sample data.
This is Cyrano, the partnership platform from Hollyn Laine. It turns your referral network into a measurable, two-way revenue channel. Here's a quick look at how it works, using sample data. Everything starts on the dashboard.
At a glance you see your partner ecosystem, introductions made, calls they turned into, leads you've sent and received, closed deals and partner-sourced revenue. Reciprocity is tracked too, so you always know whether your partnerships are giving back. In the partner community, every partner gets a FitScore. Open a match and Cyrano explains why the fit works, scoring strategic fit, revenue potential and ease of partnership, and pointing to the top opportunity to act on first.
Sourcing finds opportunities hiding in your existing book. Upload your customer list, and each account is scored against your partners' ideal customer profiles by industry, size, geography, trigger events and need. Strong matches are flagged automatically, and partners see only an anonymized ID until an intro is confirmed. Flagged accounts go to your client success manager, who checks in with the customer and marks it no fit, or interested, please introduce.
A person stays in the loop on every relationship. Each week, introductions land in one approval queue. Approve, deny with a reason, or add context. Anything you don't act on by Thursday at 5 PM Eastern is approved automatically, so it's low effort with full control.
The comms portal keeps every partner warm with one thoughtful note a month. Touchpoints are drafted, scheduled and sent from your own email, so outreach stays consistent without adding to your workload. Partners get their own view. They see the leads you've sent them, track each introduction, and can share leads back to you in a couple of clicks.
That's real two-way value, and your client names stay private until an introduction is confirmed. Behind it all, the Hollyn Laine team oversees every account, vetting partners and running the process for you. Cyrano: smarter partnerships, more introductions, and revenue you can measure. Schedule a demo call to see it in action.
Why partners
AI tools let anyone send thousands of messages, so inboxes are full and buyers have learned to ignore strangers. Business owners and buyers still listen to the professionals and advisors they already work with. That's why we focus on introductions through partners your buyers already trust, backed by a marketplace built over more than a decade. Read more: Warm introductions vs cold outbound: what the numbers say
53%
46%
5x
16%
48%
These figures come from broader B2B research, not Hollyn Laine client results.
Why Cyrano
More than a decade of building and leading partnerships across professional services, technology, and B2B, with relationships across the whole ecosystem.
Track every intro, see conversion rates for each partner and each partner type, and calculate partnership ROI with automated reporting.
The Cyrano platform supports the network with partner comms, lead sourcing, and FitScore, so every introduction starts from fit.
Case study
“Partnering with Hollyn Laine gave us immediate traction and real opportunities. They delivered more in 30 days than we could’ve done internally in six months.”
“Hollyn Laine got our partner channel producing real revenue in the first month. They handled the outreach, qualification and warm handoffs, so we got a repeatable partner motion without adding headcount.”
Pricing
Every client uses the Cyrano platform. Each tier is a 90-day commitment, then month-to-month, for a flat monthly fee plus a one-time implementation fee.
Each tier costs less than a partnerships hire or an SDR. You only pay in months we deliver your meetings.
Estimate your breakeven with the ROI calculator
Cyrano's core tools, plus 40 warm introductions a month.
$3,000/month
90-day commitment, then month-to-month
8 meetings booked a month, guaranteed
+ $5,000 implementation fee
See your partner landscape in one organized, easy-to-read view.
A simple plan for each partnership: how well you fit, and how the work should run.
See what each partnership is producing.
40 a month, each with a co-branded showcase page.
Everything in Catalyst, plus the rest of the Cyrano tools, for your team to use on their own.
$5,000/month
90-day commitment, then month-to-month
A 10-meeting minimum each month
+ $5,000 implementation fee
Content written for each partner, so they have something useful to share about you.
Finds leads through your partners, so the partnership starts creating opportunities.
Talk directly with your partners inside Cyrano.
The full Cyrano platform, with a Fractional VP of Partnerships working alongside you.
$10,000/month
90-day commitment, then month-to-month
10+ meetings guaranteed
Implementation fee: scoped to your setup
Everything in Catalyst and Momentum
A partnership leader who works with your team.
So the work stays hands-on.
The exact meeting target is set in scope in the first 30 days, and never goes below 10.
Talk to us about VelocityAbout
Cyrano is a product of Hollyn Laine, bringing more than a decade of partnership and growth experience to your partner program.
The name comes from Cyrano de Bergerac, the poet who helped his friend win Roxane by finding the right words at the right moment. We do the same for companies: we find the partner your buyers already trust, and we make the introduction that gets the conversation started.
Founder & CEO, Hollyn Laine
Pierce Brehm is the Founder and CEO of Hollyn Laine and the creator of Cyrano. He helps professional services, tech, and B2B firms win new business through partners their buyers already trust, including law firms, CPA firms and wealth managers, commercial insurance brokers, fractional CFOs, and HR and benefits providers.
Cyrano pairs a network Pierce has built over more than a decade with a platform that scores partner fit and sets up warm introductions, so every conversation starts with the right partner. He's done this before: he built and sold Magellan AI, a marketplace that matched companies with HR tech and global employment vendors, then led partnerships for the company that acquired it.
Pierce speaks regularly on partner-led growth. He has been a guest on the FileForms Business Compliance and HR & Payroll 2.0 podcasts, and has been featured in Voyage MIA and Global Miami magazine.
Security
All partner and customer data is encrypted in transit and at rest.
Each client's data is isolated from every other client's data, and client data is never shared across accounts.
30-minute call
Pick a time that works for you
Open calendarInsights
Partner-led growth
A practical guide to partner-led growth for B2B teams: who to partner with, how to score fit, make the first ask, and get referral partners sending deals.
11 min read
Warm introductions
Warm intro sales vs cold outbound vs referrals in B2B: what the data says about reply rates, close rates and deal size, and when each approach makes sense.
6 min read