Partnership Blueprint™
Takes partners from strategic fit to qualified opportunity: identification, prioritization, targeted activation and ongoing refinement.
- 01Identify
- 02Score
- 03Approve
- 04Introduce
- 05Engage
- 06Qualify
- 07Optimize
Partnership Command Center
Get introductions to partners your buyers already trust.
Through a network built over more than a decade — and growing every week — across HR tech, services, and the advisors who serve the same SMB back-office buyers: fractional CFOs, CPA and advisory firms. Flat fee. Guaranteed meetings. No partnerships hire required.
8 meetings booked within 30 days of introduction, guaranteed on Catalyst. 10-meeting minimum on Momentum. 10+ on Velocity.
Partner pipelineThis month
64
Identified
38
Qualified
21
Introduced
9
Converted
Top partners
- Partner A94
- Partner B91
- Partner C87
- Partner D82
Intros this month
42
Goal: 40 ✓
Product tour
See Cyrano in 2 minutes
A 2-minute quick look at the Cyrano platform. Everything shown uses sample data.
Trusted by teams at
Risk reversal
8 meetings guaranteed on Catalyst. 10 on Momentum. 10+ on Velocity.
- Catalyst
- 8 meetings/month guaranteed
- Momentum
- 10-meeting minimum
- Velocity
- 10+ meetings guaranteed
- Exact meeting target is set in scope during the first 30 days and never goes below 10
Outcomes-based pricing.
We carry the risk, not you.
You're only invoiced in months where we deliver the tier's guaranteed meetings (8 on Catalyst, 10 on Momentum; Velocity's target is set in scope during the first 30 days and never goes below 10), booked within 30 days of a Hollyn Laine introduction. There is no rollover. The 90-day commitment is how the contract is structured; it does not change this billing rule. A rescheduled meeting counts if the new date is within 30 days of the original. No-shows or cancellations not rebooked within 7 days don't count, and we'll work to replace them that month.
Cold outbound is dying.
Inboxes are saturated and buyers ignore strangers. Partner-led growth flips the script: you arrive through someone your buyer already trusts.
53%
Deals are 53% more likely to close when a partner is involved.
Source: Crossbeam, State of the Partner Ecosystem Report, 2023 (opens source in new tab)46%
Partner-involved deals close 46% faster on average.
Source: Crossbeam, State of the Partner Ecosystem Report, 2023 (opens source in new tab)5x
Buyers are 5x more likely to engage when outreach comes through a mutual connection.
Source: LinkedIn Sales Solutions, 2021 (opens source in new tab)16%
Referred customers are worth at least 16% more and are more loyal over time.
Source: Wharton / Journal of Marketing, 2011 (opens source in new tab)48%
Partner-driven deals carry 48% larger contract values.
Source: Crossbeam (ecosystem-led growth deals) (opens source in new tab)How it works
From ideal profile to converted partner.
- 01
Identify
- 02
Score
- 03
Approve
- 04
Introduce
- 05
Engage
- 06
Qualify
- 07
Optimize
WarmIntro™ Generator
Personalized, warm outreach written for each introduction.
Subject: A quick intro worth your time
Hi [First name] — given your work with [audience], I think a conversation with [Partner] could be valuable for both teams…
Illustrative
FitScore Engine™
How we pick the right partners. Our team leads every shortlist; FitScore makes the matching precise against your ideal partner profile.
FitScore92
- Audience overlap · High
- Complementary offer · High
- Deal size match · Medium
Illustrative
Why us
Network + platform.
The network
- Real relationships across a vast ecosystem in HR tech, services, and adjacent industries.
- A network built over more than a decade, and growing every week.
- Warm introductions we stand behind — knowing who is credible, and who actually refers to whom.
The Cyrano platform
- Partner comms tools for consistent messaging
- Source leads to their partners
- FitScore, our partner matching engine, so every introduction starts from fit
Why Cyrano
Results you can measure.
Proven Expertise
A network built over more than a decade of building and leading partnerships across HR Tech and services, delivering results you can trust.
Measurable Results
Track every intro, measure conversion rates, and calculate partnership ROI with precision analytics and automated reporting.
Technology Led
The Cyrano platform supports the network with partner comms, lead sourcing, and FitScore, so every introduction starts from fit.
Case study
- Challenge
- Limited brand reach beyond direct sales in the compliance market, manual prospecting, and inconsistent referrals.
- Solution
- Mapped high-value partners across HR tech, compliance and workforce ecosystems, ran targeted outreach, and orchestrated strategic introductions.
- Results
- $3M+ qualified pipeline in the first 60 days, an expanded partner network, and a scalable growth model.
Results from Hollyn Laine, the team behind Cyrano
“Partnering with Hollyn Laine gave us immediate traction and real opportunities. They delivered more in 30 days than we could’ve done internally in six months.”
“Hollyn Laine got our partner channel producing real revenue in the first month. They handled the outreach, qualification and warm handoffs, so we got a repeatable partner motion without adding headcount.”
Pricing
Plans from $3k/mo
Momentum, our core offer, adds Cyrano platform access and faster partner activation. Velocity includes everything in the plans below it, with a limited number of seats.
Outcomes-based pricing. Flat monthly fee. Guaranteed meetings. You're only invoiced in months where we deliver the tier's guaranteed meetings.
Catalyst
Warm introductions that prove partner-led pipeline for your business.
$3,000/month
Built to scale
90-day commitment, then month-to-month
8 meetings/month guaranteed
- Strategic Warm Introductions (40 per month)
- 8 meetings guaranteed
- IPP (Ideal Partner Profile) Development
- Curated Partner Data and Segmentation
- 7-Touch Personalized Outreach Cadence
- Foundational Strategy & Support
- Actionable Insights to Drive Partner Meetings
- Referral traction starts around month 3, and after that we earn the business month to month.
Momentum
An ongoing partner channel with faster partner activation and Cyrano platform access.
$5,000/month
Built to accelerate
90-day commitment, then month-to-month
10-meeting minimum
$1,500 setup
- Everything in Catalyst
- 40 introductions per month
- Cyrano platform access: partner comms tools for consistent messaging, and sourcing leads to their partners
- 10-meeting minimum
- Faster partner activation
- Monthly Strategy and Performance Check-in
- Meeting Support & Reporting
Velocity
Includes everything in Catalyst and Momentum. Limited seats.
$10,000/month
Built to dominate
90-day commitment, then month-to-month
Limited to 3 clients at a time
10+ meetings guaranteed
$1,500 setup
- Everything in Catalyst and Momentum
- Fractional VP of Partnerships, led by our founder
- 10+ meetings guaranteed
- Exact meeting target is set in scope during the first 30 days and never goes below 10
About
Built by Hollyn Laine.
Cyrano is a product of Hollyn Laine, bringing more than a decade of partnership and growth experience to your partner program.
Pierce Brehm
Founder & CEO, Hollyn Laine
Pierce Brehm is the Founder & CEO of Hollyn Laine and creator of Cyrano, an AI-powered partnership intelligence and activation platform. A partnerships and indirect GTM executive with more than a decade across HR tech, payroll, and global employment, he has partnered with companies like Netchex, WEX, and RegisHR. He holds an MBA from Nova Southeastern University and a B.A. in Marketing from the University of Central Florida.
Security
Security & data handling
How partner data is handled
All partner and customer data is encrypted in transit and at rest.
Client data isolation
Each client's data is isolated from every other client's data, and client data is never shared across accounts.
FAQ
Get your first warm intros this month.
Book a demo30-minute call
Pick a time that works for you
Open calendar