For HR tech and services companies
We introduce you to the HCM and payroll platforms, PEOs, benefits brokers, HR consultancies, recruiting firms, and fractional CFO and CPA firms that already serve your buyers, using a network we've built over more than a decade. You pay one flat monthly fee, and you're only invoiced in months we hit your meeting guarantee.
Meetings guaranteed every month on every plan.
Cyrano is a partner introduction service and platform from Hollyn Laine. We work with CROs, heads of partnerships, and founders at HR tech and services companies who want more of their growth to come through partners.
That includes HCM and payroll platforms, PEOs, benefits brokers and benefits tech, HR consultancies, and recruiting and workforce firms. Fractional CFOs and CPA and advisory firms sit right next to them, since they serve the same business owners and already refer work across HR, payroll, and finance. We treat all of it as one connected ecosystem, so your next partner is often someone already working with your buyers.
Product tour
A 2-minute quick look at the Cyrano platform. Everything shown uses sample data.
This is Cyrano, the partnership platform from Hollyn Laine. It turns your referral network into a measurable, two-way revenue channel. Here's a quick look at how it works, using sample data. Everything starts on the dashboard.
At a glance you see your partner ecosystem, introductions made, calls they turned into, leads you've sent and received, closed deals and partner-sourced revenue. Reciprocity is tracked too, so you always know whether your partnerships are giving back. In the partner community, every partner gets a FitScore. Open a match and Cyrano explains why the fit works, scoring strategic fit, revenue potential and ease of partnership, and pointing to the top opportunity to act on first.
Sourcing finds opportunities hiding in your existing book. Upload your customer list, and each account is scored against your partners' ideal customer profiles by industry, size, geography, trigger events and need. Strong matches are flagged automatically, and partners see only an anonymized ID until an intro is confirmed. Flagged accounts go to your client success manager, who checks in with the customer and marks it no fit, or interested, please introduce.
A person stays in the loop on every relationship. Each week, introductions land in one approval queue. Approve, deny with a reason, or add context. Anything you don't act on by Thursday at 5 PM Eastern is approved automatically, so it's low effort with full control.
The comms portal keeps every partner warm with one thoughtful note a month. Touchpoints are drafted, scheduled and sent from your own email, so outreach stays consistent without adding to your workload. Partners get their own view. They see the leads you've sent them, track each introduction, and can share leads back to you in a couple of clicks.
That's real two-way value, and your client names stay private until an introduction is confirmed. Behind it all, the Hollyn Laine team oversees every account, vetting partners and running the process for you. Cyrano: smarter partnerships, more introductions, and revenue you can measure. Schedule a demo call to see it in action.
Risk reversal
We carry the risk, not you.
You're only invoiced in months where we deliver the tier's guaranteed meetings (8 on Catalyst, 10 on Momentum; Velocity's target is set in scope during the first 30 days and never goes below 10), booked within 30 days of a Hollyn Laine introduction. There is no rollover. The 90-day commitment is how the contract is structured; it does not change this billing rule. A rescheduled meeting counts if the new date is within 30 days of the original. No-shows or cancellations not rebooked within 7 days don't count, and we'll work to replace them that month.
Why partners
AI tools let anyone send thousands of messages, so inboxes are full and buyers have learned to ignore strangers. The owners and HR leaders at small and mid-sized companies still listen to the PEO, broker, payroll provider, or advisor they already work with. That's why we focus on introductions through partners your buyers already trust, backed by a network built over more than a decade. Read more: Warm introductions vs cold outbound: what the numbers say
53%
46%
5x
16%
48%
These figures come from broader B2B research, not HR tech specifically.
How it works
Identify
Score
Approve
Introduce
Engage
Qualify
Optimize
Takes partners from strategic fit to qualified opportunity: identification, prioritization, targeted activation and ongoing refinement.
See how we think about it: Partner-led growth for B2B: how to find referral partners who actually send deals
Personalized, warm outreach written for each introduction.
Subject: A quick intro worth your time
Hi [First name], given your work with [audience], I think a conversation with [Partner] could be valuable for both teams…
Illustrative
How we pick the right partners. Our team leads every shortlist; FitScore makes the matching precise against your ideal partner profile.
Illustrative
Why us
These are examples of partner plays, not client results.
An HCM platform and a PEO
A growing company often outgrows its HCM platform's basics and starts asking about a PEO. A PEO hears the same question in reverse from clients that need better software. Each can introduce the other at the point a client is ready, and both keep their own book of business.
Benefits tech and fractional CFO and CPA firms
Fractional CFOs and CPA firms advise the same small business owners who decide how benefits get bought. A benefits tech company introduced to those firms can show up when an owner asks who to trust.
An HR consultancy and a payroll provider
An HR consultancy helping a client rework its HR setup often ends up recommending a payroll provider. A payroll provider hears about HR problems first. They can send each other the right work and co-sell when it makes sense.
Why Cyrano
More than a decade of building and leading partnerships across HR tech and services, with relationships across the whole ecosystem.
Track every intro, see conversion rates for each partner and each partner type, and calculate partnership ROI with automated reporting.
The Cyrano platform supports the network with partner comms, lead sourcing, and FitScore, so every introduction starts from fit.
Case study
“Partnering with Hollyn Laine gave us immediate traction and real opportunities. They delivered more in 30 days than we could’ve done internally in six months.”
“Hollyn Laine got our partner channel producing real revenue in the first month. They handled the outreach, qualification and warm handoffs, so we got a repeatable partner motion without adding headcount.”
Pricing
Momentum, our core offer, adds Cyrano platform access and faster partner activation. Velocity includes everything in the plans below it, with a limited number of seats.
Outcomes-based pricing. Flat monthly fee. Guaranteed meetings. You're only invoiced in months where we deliver the tier's guaranteed meetings.
Estimate your breakeven with the ROI calculator
Warm introductions that prove partner-led pipeline for your business.
$3,000/month
Built to scale
90-day commitment, then month-to-month
8 meetings/month guaranteed
An ongoing partner channel with faster partner activation and Cyrano platform access.
$5,000/month
Built to accelerate
90-day commitment, then month-to-month
10-meeting minimum
$1,500 setup
Includes everything in Catalyst and Momentum. Limited seats.
$10,000/month
Built to dominate
90-day commitment, then month-to-month
Limited to 3 clients at a time
10+ meetings guaranteed
$1,500 setup
About
Cyrano is a product of Hollyn Laine, bringing more than a decade of partnership and growth experience to your partner program.
The name comes from Cyrano de Bergerac, the poet who helped his friend win Roxane by finding the right words at the right moment. We do the same for companies: we find the partner your buyers already trust, and we make the introduction that gets the conversation started.
Founder & CEO, Hollyn Laine
Pierce Brehm is the Founder and CEO of Hollyn Laine and the creator of Cyrano. He connects B2B companies with the fractional CFOs, CPA and advisory firms, and HR tech providers who already serve their buyers, and turns those relationships into referral partnerships that produce revenue on the kind of timeline sales teams expect.
Cyrano pairs a network Pierce has built over more than a decade with a platform that scores partner fit and sets up warm introductions, so every conversation starts with the right partner. He has done this before: he built and sold Magellan AI, an AI-driven marketplace that matched companies with HR tech and global employment vendors, and then led partnerships for the company that acquired it.
Pierce speaks regularly on partner-led growth and the global employment market. He has been a guest on the FileForms Business Compliance podcast and the HR & Payroll 2.0 podcast, and he has been featured in Voyage MIA and Global Miami magazine.
Security
All partner and customer data is encrypted in transit and at rest.
Each client's data is isolated from every other client's data, and client data is never shared across accounts.
30-minute call
Pick a time that works for you
Open calendarInsights
Partner-led growth
A practical guide to partner-led growth for B2B teams: who to partner with, how to score fit, make the first ask, and get referral partners sending deals.
11 min read
Warm introductions
Warm intro sales vs cold outbound vs referrals in B2B: what the data says about reply rates, close rates and deal size, and when each approach makes sense.
6 min read